About It Factor
It Factor was founded when, Mark Stiller, former co-owner of Sexy Hair, was waiting (and waiting... and waiting!) for his wife to blow-dry her hair as they rushed to go out. He decided that there had to be a way to speed up the drying process. He initially looked into improving blow dryers' efficiency. However, despite research and experimentation, nothing produced a substantial difference. He decided to put his years of product development to work, teaming with R&D specialists at a top facility to see if they could create something truly special.
They knew they had something special when they realized they could make blow drying easier, quicker and longer lasting by using the latest ingredients and technologies to (i) help speed up drying by allowing for easier evaporation, (ii) improve detangling and slip so the brush glides through the hair when styling and (iii) not weigh the hair down and not leave the hair greasy so blowouts last longer and attract less dirt.
It Factor lets you use less products and with less effort to get a great blowout that lasts.