It Factor® is the first hair care line formulated to save drying and styling time. The brand's slogan "Beautiful Hair in Less Time" concisely encompasses the essence of the brand. The products are designed to make the blow-drying process quicker and easier. It all started with the award winning Quick Blowdry Shampoos and Conditioners which were the first duo to noticeably reduce drying and styling time. Simply It All-in-one Leave-in was launched a year later and is the ultimate detangler, smoother and styler - in its' first year it was awarded BEST DETANGLER by stylists in a popular salon magazine. Most recently Simply Extra Blowout Sensation Smoothing Serum was introduced to make the whole blow-drying process even easier by providing extra smoothing, taming, frizz control and shine.
Available exclusively through professional salons, It Factor® is safe for all hair types and free of harsh alcohols, sulfates, sodium chloride and parabens.